Problem
Live-commerce persuasion can make deliberate purchasing decisions difficult.
Scroll ↓01 / Overview
Buy
直播电商理性消费研究
AI interventions for rational consumption in live commerce.
02 / Context
AI interventions for rational consumption in live commerce.
Study AI interventions within the shopping journey and compare intervention modalities through an HCI research framework.
03 / Design narrative
01 / 03
Concept
Study AI interventions within the shopping journey and compare intervention modalities through an HCI research framework.
Outcome
First-author ACM CHI 2026 paper, Article 1278, pp. 1–17, DOI 10.1145/3772318.3790928.
04 / Process
Intervene at the moment persuasion becomes a decision.
BuyMate recognises persuasive sales language, reframes it and surfaces comparable products inside the live-commerce journey.
Controlled evaluation compared no intervention, human intervention and AI text or voice interventions; the publication reports significant convergence toward more rational decisions.
- 01
Sales-pitch recognition
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Persuasive-language reframing
- 03
Similar-product comparison
- 04
User study and UEQ evaluation
