Problem
Bedtime rituals and sleep tracking are split across separate apps and the physical sleep environment.
Scroll ↓01 / Overview
Purra
A smart pillow designed to replace the bedtime app stack.
02 / Context
Purra pairs a smart pillow with a companion app for sleep tracking, personalised bedtime rituals and product insight.
The work spans the physical object, the brand website and the mobile companion experience — plus a software-only variant (Purely) that brings the same rituals to phones without hardware.
03 / Design narrative
01 / 03
Concept
Connect a smart pillow with a companion app for sleep tracking and personalised bedtime rituals, with a software-only Purely variant.
Outcome
The project includes a smart-pillow product presentation, a brand website and a mobile companion prototype.
04 / Process
Most sleep apps make the night louder.
Doomscrolling, switching between apps and abrupt alarms create three distinct moments of friction.
Purra responds with one continuous ritual instead of another isolated sleep feature.
- 01
23:47 — calm the noise
- 02
00:12 — bring scattered tasks into one flow
- 03
06:30 — wake with context
Sense. Compose. Drift. Wake.
Signals describe the present moment; AI composes sound, timing and environment; tactile guidance supports the transition into rest; the morning returns only the context needed for the day.
Control without opening a screen.
Single tap, double tap, hold and LED feedback reduce decisions at bedtime.
The physical stack combines a washable cover, adaptive foam, airflow layer, support core, sensors, haptics and battery.
The pillow is the primary interface.
Material, contour and internal isolation are designed around quiet operation and neutral spinal support.
Dimensions and component studies define the product’s design specifications.
One visual language from setup to sleep report.
A restrained dark system links onboarding, content discovery, playback, profile and sleep reporting.
Shared tokens and components keep the physical and digital experience emotionally consistent.
One night, six quiet acts.
Pair, settle, drift, deepen, dawn and wake form a closed choreography across pillow, app and cloud.
Telemetry and adaptive content are presented as a proposed system architecture.
- 01
Pair
- 02
Settle
- 03
Drift
- 04
Deep
- 05
Dawn
- 06
Wake
From object to a sustainable service system.
Pricing, membership, accessories and a phased roadmap test how the product could grow beyond hardware.
The financial figures and future releases are projections, not realised performance.
05 / Experience
Live screens
Waiting for first capture06 / Views
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